How An Automated Email Improved Our Retention

“May I say your e-mail made me laugh in the back of my Dad’s Jeep? Thank you!”


Since the beginning of Addapp, we have always had an issue with quickly providing value to users since it takes 24 hours to provide added value to them. And that always had a negative impact on our retention rate.*

Imagine you are doing a lot of hard work to have someone download your app, then actually use your app and failing to provide value quickly enough. That sucks. It really sucks.  I strongly believe we are not the only ones with this problem. So if you have this problem, keep on reading. If you don’t have this problem, keep on reading too, as you might learn something new.

Automated email: I am not a number

When you sign up for a service or a product, you normally get a classic automated welcome email. Read More

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What We Learned From Our Product Launch

On May 4th we launched our biggest update for our product on iPhone and Apple Watch. We planned the product launch as a marketing exercise, but its value has been much bigger than that: It has brought problems into the open that would have otherwise lingered below the surface.

Here are three things the product launch has taught us:

We make tough choices

In the fast paced start-up world, you are always tempted to do too much. Our investors have been telling us—and we have been telling ourselves—that we can’t do all at once. And so we’ve been focusing on priorities. We thought we were doing rather well, but the launch showed: We had room for improvement. Read More

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