What is the definition of a “wearables”?

I live in a wearable world. I have a startup built around wearables & data. It’s easy for me to understand what a wearable is, or is it? How do you explain to a smart normal person what “wearables” mean?

The other day one of my colleagues received exactly this comment (see below):

Screen Shot 2015-07-24 at 16.17.58

I think we are using a lot of terms in parallel nowadays. Specifically, fitness tracker, wearable devices, smartwatch, fitness band. All these refer to devices which you put on your wrist (unless you are creative and you put on other body parts…). I am going to try to provide a definition for each one of these term.

Fitness tracker

The History of Wearable Technology


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How An Automated Email Improved Our Retention

“May I say your e-mail made me laugh in the back of my Dad’s Jeep? Thank you!”


Since the beginning of Addapp, we have always had an issue with quickly providing value to users since it takes 24 hours to provide added value to them. And that always had a negative impact on our retention rate.*

Imagine you are doing a lot of hard work to have someone download your app, then actually use your app and failing to provide value quickly enough. That sucks. It really sucks.  I strongly believe we are not the only ones with this problem. So if you have this problem, keep on reading. If you don’t have this problem, keep on reading too, as you might learn something new.

Automated email: I am not a number

When you sign up for a service or a product, you normally get a classic automated welcome email. Read More

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